Google Ad words or PPC campaign is the most new and effective way to advertise your products over the internet platform. It makes your products or website appear at first in the Google search engine listing. The paid campaigns also help in getting a preferred place in search engine listing and that makes you pay for the every click you get on your website. In simple word, you pay only when a visitor clicks on your website link. In typical words, we make the bids on keyword that are highly relevant to your consumer market. Using relevant keywords in Google PPC campaign helps us in getting more traffic for your website. It is the proven method of increasing traffic from last few years and gets comparatively high traffic engagement for your website. The charges are fixed per each click in this campaign if yours is a content site than Google Ad word is the best way to derive traffic.